By now search firms, in-house search pros, and independent SEM contractors have been beaten over the head with the idea that including a "social networking plan" will be important for developing any
future client search strategies. But how should clients really use social networking? Where does it fit? According to Jeff Quipp, it starts with setting attainable goals before search marketers even
create their first profile. Using the acronym SMART, Quipp outlines a method for coming up with a tactical social media strategy that clients can stick to.
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