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Baidu Still Reigns Supreme In China

While it's clear that Baidu is the leading search engine in China, there are contrasting reports about how rival Google's market share compares. For example, according to a Reuters article on Thursday, the U.S. search giant increased its search share by 4% in 2Q 07 (to reach nearly 23%) in China. Meanwhile, Baidu still maintained a significant lead, but only grew by 1% to snag 58% of the overall search market.

But based on results of a new Chinese government-sponsored search survey, Baidu's market share may actually be as high as 75% (up more than 10% year-over-year), while Google's is down by about the same amount (from 25% to 14%) year-over-year. According to the blog post, the China Internet Network Information Center (CNNIC) conducted phone surveys of more than 3,000 Web users to come up with the findings.

Read the whole story at China SEO »

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