Danny Sullivan's latest piece on the paid link controversy focuses on the link seller's angle -- noting that while Google didn't penalize sites that sold paid links in the past, now it seems that they
are being punished by drops in PageRank and possibly even exclusion from listings overall. Sullivan uses various examples, commentary from Google's Matt Cutts and other search experts, and attempts to
draw some enlightening conclusions in this lengthy post.
Read the whole story at Search Engine Land »
