- ClickZ, Tuesday, October 9, 2007 1:30 PM
Gary Stein's look at the state of paid search today combines a historical overview of the practice with a focus on new developments -- and begs a heavy, albeit hypothetical question: With all the
advancements in rich media and display ads and the ever-present issue of click fraud , is PPC as we know it becoming extinct?
Stein admits that pay-per-click advertising isn't dead
yet -- but it's rapidly being eclipsed by more targeted, efficient models like CPA.
Read the whole story at ClickZ »