Often, an SEO project will require the tweaking and upgrading of a site that has been functioning relatively well. Perhaps the owner just wants the one-two punch of more traffic and better conversions
-- or maybe he's adding a blog or launching a new product. Whatever the task, Tamar Weinberg argues that doing an in-depth analysis of the site's current traffic and demographics should be the first
step.
Summarizing a Cre8asite forums discussion, Weinberg cautions that the focus should be on improving the overall site experience for new and existing users --while making a
strong effort to avoid tweaking the parts that already work well. He also includes a direct link to the Cre8asite discussion itself, which provides insights straight from the search pros' mouths.
Read the whole story at Search Engine Roundtable »