- ClickZ, Monday, October 29, 2007 1:30 PM
Most search marketers realize that constant keyword research is vital to both organic and paid search strategies. But while there are top-level research tools supplied by the engines and third
parties, developing a robust methodology behind keyword selection could mean the difference between drawing in high quality, convertible traffic and run-of-the-mill eyeballs.
Julie
Batten's piece is a keyword research how-to that blends consumer insights with classic SEO practices to come up with a set of creation, testing and allocation guidelines.
Read the whole story at ClickZ »
