STACEY KAUFMAN
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Jan 29, 2008, 7:16 PM
ZenithOptimedia Direct launched Zenith Optimedia Direct Long Form Group, a new division created to respond to marketers increasing use of long form television advertising. STACEY KAUFMAN senior vice president, director of long form marketing, will lead the new division. Kaufman joins the agency from Universal Music Group, where she was head of in-house media.
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