TargetCast head Steve Farella said online publishers might want to speed up the process of reconciling invoices with buyers in order to get paid quicker -- not so much for their bottom lines,
but pleasing the Street. His argument: It takes up to 90 days for some Web businesses to send a bill and then the agency to verify it. That's money with interest
that online companies -- the Yahoos, the Microsofts -- are forfeiting. "It's not an advertsing issue," Farella said. "It's a Wall Street issue."  Â
