• JenSense, Monday, March 10, 2008 11:31 AM

If you're a Google AdSense publisher, then you may need to update your meta tags--as these snippets of data can be the extra nudge needed to help your site attract more relevant, higher-converting ads.

For example, if you run a Web site for fashionistas that focuses on European designers, then including those designers' names in your meta tags could help narrow the focus of the kinds of ads that show up. Your target audience will likely end up seeing fewer generic retail ads--which could lead to increased clicks and a higher payout for you.

What meta tags can't do is help your site attract high-priced ads that are completely unrelated to your content. "It is worth remembering that meta tags are only an influencer to help target ads to content that is already on the page," says Jennifer Slegg. "So stuffing mesothelioma into the meta tags of a puppy dog site won't mean you will show those pricy mesothelioma ads instead of dog related ones."

Read the whole story at JenSense »