• Straight Up Search , Wednesday, May 21, 2008 12:15 PM

"Make a list of your 10 top keywords, and then use them throughout your press release," says Maureen Michaels. "That way, when editors, writers and others search for those keywords, your press release will be found and read in search results."

That's the foundation for crafting an SEO-ready press release. Of course, Michaels says that you need to start off with a compelling lead, but the key is to keep searcher activity in mind from the onset.

Michaels also suggests including an image, if possible, as it will help your release get picked up by the various image search engines (not to mention on the core engines via blended search). And of course, you should include a link to your Web site within the release.

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