"I use automated software to monitor and
notify me of active blogs, forums, and communities in my niche," Crawford says. "When I discover a new resource, I then analyze it, and if appropriate, I interact with that high traffic site, and
leave a link back to my site, which is a perfectly acceptable practice."
In this way, when there's a discussion going on in Yahoo Answers about "how to choose a bathroom contractor," for example, your bathroom renovation client can be aware, and leave a helpful hint in the answers stream.