• Blogation , Monday, September 8, 2008 12 PM

Google AdWords released a new Geographic Performance Report last week, and David Rodnitsky explains why the data is about to (or should be about to) become your best friend--particularly if you're currently using Conversion Tracker as well. "Geographic performance will show you--down to the suburb if you want it to--the relative performance of different geographic regions," he says.

Rodnitsky used the report for an Arizona-based client that was buying keywords on a national level and adding their city/region name to narrow the focus. Analysis of the geographic performance reports found that the keyword was performing well in the South and West, slightly above average in the Midwest, and terribly in the East.

In fact, the East "was 4oo% over the amount we were willing to pay for a lead," Rodnitsky says. "By pausing these eastern [sic] states, we'll be able to raise our bids in the south {sic] and west. In other words, we're no longer paying for bad traffic, but we'll get more market share of the good traffic." And that's all thanks to the new reports.

Read the whole story at Blogation »