• Small Business SEM, Friday, September 12, 2008 3:16 PM

Matt McGee piggybacks on a recent Google Webmaster Central blog post highlighting some of the top questions posed in the forums, and highlights the answers most relevant to SEO.

For example, did you know that sitelinks are displayed dynamically? According to Maile Ohye: "In some search results, the sitelinks displayed are determined algorithmically based on the user's query. So, while Webmaster Tools may show 8 sitelinks for your verified site, it's possible that search results show only a subset." The content of each link (i.e. the title and page it directs users to) can also vary depending on the query.

Meanwhile, Google is increasingly pulling images into the core search results, but every image doesn't get crawled or indexed alike. The ranking of the page where the image is hosted can actually determine whether a picture gets indexed and how well it ranks for a given query--even if it's more relevant than a picture from a more authoritative site. "In other words, images placed on your strong/authoritative pages should have a better shot at being found in image search," McGee says. "Something to keep in mind if you rely on traffic from image search."

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