Spaazstic
Take it from one who knows. Storming out of a salon in tears mid-haircut is not a pleasant situation. Whether you're looking to spare yourself the agony of a full-on salon failure or just want to see how insanely hot you'd look with long, flowing blond locks, new virtual makeover site taaz.com allows you to give your looks a complete overhaul. After uploading your photo, you can try on different hairstyles, pop in colored contacts, groom your eyebrows, and test every color of lipstick, blush, and eye shadow that can possibly be reproduced on your monitor (that's millions, for those of you who spend more time making salon appointments than adjusting your monitor's settings). The application lets users adjust each facet of a hairstyle, from adding more volume to lengthening the bangs. This isn't a simple cut-and-paste job.A step up from other makeover sites that only allow you to play with the cut and color of your hairstyle, Taaz goes one - nay, many - steps further and lets users play around with their faces. By positioning dots at the corners of your mouth, cheekbones, eyes and other designated spots, you can play with color and still guarantee that your lipstick doesn't end up all over your pearly whites (which you've already brightened, virtually).
The site's creator, David Kriegman, a professor of computer science and engineering at University of California, San Diego, launched the site in March after six months of development. "Within the first three months, taaz.com exceeded 1 million users," Kriegman says. "Now, we're seeing continuous growth." Viral marketing and word-of-mouth have ramped up visits to 1 million a month; the site is now a card-carrying member of the Glam Media network. "The key attributes are that it's fun and free," Kriegman says. And the fact that it doesn't leave you with an orange halo of fuzz and frizz that takes a year to grow out doesn't hurt, either.
Recent OMMA Magazine Articles
-
Agency of the Year: Gold -- Digitas Dec. 28, 4:43 p.m.
With its newsroom approach to real-time brand storytelling, Digitas continues to create campaigns with Page-One punch ...
-
Agency of the Year: Bronze, Design -- Digitaria Dec. 5, 4:44 p.m.
By tuning out East Coast chatter and conventional thinking, Digitaria creates digital designs that are as ...
-
Agency of the Year: Silver -- AKQA Dec. 5, 4:42 p.m.
The reason this company keeps winning, year after year? It’s taken its magic far beyond traditional ...
-
Agency of the Year: Bronze, Mobile -- PHD Dec. 5, 4:41 p.m.
To reach the fast-growing audience of smartphone owners, Omnicom's PHD isn't afraid to pump up the ...
-
Agency of the Year: Bronze, Search -- Covario Dec. 5, 4:41 p.m.
San Diego-based Covario’s commitment to clients results in increases in traffic, conversion rates and sales. But ...
-
Agency of the Year: Bronze, Media Planning -- mediahub/Mullen Dec. 5, 4:40 p.m.
For its strategic breakthroughs, mediahub/Mullen goes beyond asking what to buy. Instead, it creates an enduring ...
-
Agency of the Year: Bronze, Creative -- Wieden + Kennedy Dec. 5, 4:39 p.m.
From making moms the star of the Olympics to its Southern Comfort everyman, Wieden + Kennedy ...
-
Ed:Blog Dec. 5, 4:38 p.m.
While choosing OMMA Agency of the Year winners is never easy, making the final cuts this ...
-
Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 5, 4:36 p.m.
With its choregraphed percussion of brilliant ideas and precise execution, 72andSunny gets more attention than agencies ...
-
Agency of the Year: Bronze, Social -- Pereira & O'Dell Dec. 5, 4:35 p.m.
Thinking far beyond Facebook and branded content, Pereira & O’Dell knows how to put on a ...
Be the first to comment on "Spaazstic"
Leave a Comment