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Recession-Proofing Small Businesses

While no small business is recession-proof, SEO can provide "unparalleled" return on investment through targeted Web site tracking and analytics. Hiring an in-house SEO expert might not fit into the budget during a recession, so Mike Tekula provides book recommendations to help get you and employees up to speed.

Don't make SEO an afterthought. Tekula suggests methods to choose basic keywords that reflect consumers' needs. He also admits pulling the SEO job in-house requires careful research, planning and execution, but with the right training and guidance you can manage the work.

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