Gaining inbound links is important to ecommerce Web sites, but purchasing them can be a risky move, according to Jeff Muendel, who offers the pros and cons of a service called InLinks.com. The service
matches advertisers with bloggers who get paid to have links added to their blog content. "InLinks goes out and looks for requested textual terms and phrases already existing in the content of member
blog sites, and then offers to turn those terms into anchor text with an active link for a fee," he writes.
After all, "links are like votes" for Web sites in the eyes of search
engines, and their number and quality determine, in part, the outcome of search engine results. Muendel cautions anyone willing to try this service because Google frowns on link buying and the "sudden
addition of outbound links in the text of an existing blog could be easily identified by search engines."
Read the whole story at Practical Ecommerce »