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Buying Links For A Price

Gaining inbound links is important to ecommerce Web sites, but purchasing them can be a risky move, according to Jeff Muendel, who offers the pros and cons of a service called InLinks.com. The service matches advertisers with bloggers who get paid to have links added to their blog content. "InLinks goes out and looks for requested textual terms and phrases already existing in the content of member blog sites, and then offers to turn those terms into anchor text with an active link for a fee," he writes.

After all, "links are like votes" for Web sites in the eyes of search engines, and their number and quality determine, in part, the outcome of search engine results. Muendel cautions anyone willing to try this service because Google frowns on link buying and the "sudden addition of outbound links in the text of an existing blog could be easily identified by search engines."

Read the whole story at Practical Ecommerce »

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