Video chain Blockbuster Inc on Friday said it would lower the price of its online DVD rentals to undercut a similar move by Netflix Inc. that sparked a stock a sell-off of both companies' shares. The
cuts caused talk on Wall Street of an impending price war in the still-growing business that Netflix pioneered but has been joined by Blockbuster, Wal-Mart Stores Inc. and could soon see the entry of
Amazon.com Inc.
Read the whole story at Reuters, October 15, 2004
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