• New Edge Media, Tuesday, January 20, 2009 2:16 PM

Kate Morris details the qualities to look for when hiring a PPC or SEO manager. She writes up sample job descriptions, and compares and contrasts the similarities for each, including personal and organizational skills.

For instance, similar skills include keyword research, copywriting, competitive research, and reporting. "The one major difference is that SEOs have to be self-starters," Morris writes. "SEOs have the task of navigating something that fewer people understand (or pretend to understand). SEOs have to work with IT people, web designers and executives that do not get anything, so they almost have to make their own to-do list."

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