GORD HOTCHKISS
President, Out of My Gord Consulting

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  • Search And Decisiveness
    My last two columns explored decisiveness within a very defined scope: colle ...
  • Maximizers Vs. Satisficers: Why It's Tough To Decide
    Decision-makers use two different strategies: a compensatory one where they weigh a ...
  • Decisiveness and Search: Two Different Strategies
    A new study out of Wesleyan University explores the actual cognitive mechanis ...
  • The 150-Millisecond Gap
    A few weeks ago, I was sitting in a meeting room ...