- Look At The Big Picture In 2012
Search & Performance Insider, Gord Hotchkiss - Thursday, December 29, 2011
When I look back on what has preoccupied me over the la ...
- In Search Of Simplicity
Search & Performance Insider, Gord Hotchkiss - Wednesday, December 21, 2011
"Simplicity is the ultimate sophistication." This quote, from Leonardo da Vinci, w ...
- Can Websites Make Us Forgetful?
Search & Performance Insider, Gord Hotchkiss - Thursday, December 15, 2011
Ever open the door to the fridge and then forget what y ...
- Is There A Search Marketer In The House?
Search & Performance Insider, Gord Hotchkiss - Thursday, December 8, 2011
Once, just once, I'd love to hear an announcement come over t ...
- The Challenge Of Social
Search & Performance Insider, Gord Hotchkiss - Thursday, December 1, 2011
Every quarter, I fill out an online survey about digital marketing trend ...
- Walmart Vs. Amazon: A Regime Shift In Motion
Search & Performance Insider, Gord Hotchkiss - Thursday, November 17, 2011
Financial analysts are not predicting a rosy short-term future for Amazon's sto ...
- The View Above The 'Weeds'
Search & Performance Insider, Gord Hotchkiss - Thursday, November 10, 2011
Yesterday was not a good day. It was a day that ma ...
- Bye-Bye Big Box, Hello Digital!
Search & Performance Insider, Gord Hotchkiss - Thursday, November 3, 2011
My friend Mikey and I were recently driving through our hometown, pa ...
- Why Google Has To 'Get' Platforms: It's The Future Of Search
Search & Performance Insider, Gord Hotchkiss - Thursday, October 27, 2011
Last week, I shared portions of Steve Yegge's post (from inside Googl ...
- Amazon = Evolution, Google = Intelligent Design?
Search & Performance Insider, Gord Hotchkiss - Thursday, October 20, 2011
Ironically, the hottest thing on Google+is a rant from a Google Insid ...
- Steve, I Wish I Knew You
Search & Performance Insider, Gord Hotchkiss - Thursday, October 13, 2011
My heroes from the world of business number exactly two: Walt Disn ...
- Google+1 Goes Critical, But Not In A Good Way
Search & Performance Insider, Gord Hotchkiss - Thursday, October 6, 2011
I was in Minneapolis' Mall of America and happened to wander ...
- Don't Typecast Search As 'Direct'
Search & Performance Insider, Gord Hotchkiss - Thursday, September 29, 2011
We should have taken it as a sign of things to com ...
- The Psychology of Couponing: Where Ajillitee Went Wrong
Search & Performance Insider, Gord Hotchkiss - Thursday, September 22, 2011
Is a Groupon model the next big thing for B2B? Apparently no ...
- Is it Time To Relabel 'Search' Marketing?
Search & Performance Insider, Gord Hotchkiss - Thursday, September 15, 2011
Last week, I asked the question, "Is the word 'search' the rig ...
- What's In A Word?
Search & Performance Insider, Gord Hotchkiss - Thursday, September 8, 2011
I served for six years as a director of the Search Engi ...
- A Peek 'In the Plex,' By Steven Levy
Search & Performance Insider, Gord Hotchkiss - Thursday, September 1, 2011
As promised, this week I'll be doing a quick review of Stev ...
- Google And The Great Wall
Search & Performance Insider, Gord Hotchkiss - Thursday, August 25, 2011
"Have you heard of Google?" This question was asked by a gro ...
- In Defense Of Google
Search & Performance Insider, Gord Hotchkiss - Thursday, August 18, 2011
Michael Martinez, you are oh-so-wrong! Michael responded to Derek Gordon's column ...
- Is Google God?
Search & Performance Insider, Gord Hotchkiss - Thursday, August 11, 2011
Seriously, there are "Googlists" behind www.thechurchofgoogle.org who offer incontrovertible proof that Goog ...
- An Internet Marketer 50 Years In The Making
Search & Performance Insider, Gord Hotchkiss - Thursday, August 4, 2011
This past weekend, I turned 50. In the deluge of smart-ass car ...
- The ZMOT Continued: More From Jim Lecinski
Search & Performance Insider, Gord Hotchkiss - Thursday, July 28, 2011
Last week, I started my conversation with Jim Lecinski, author of t ...
- Marketing In The ZMOT: An Interview With Jim Lecinski
Search & Performance Insider, Gord Hotchkiss - Thursday, July 21, 2011
A few columns back, I mentioned the new book from Google, "ZMO ...
- The 'Mikey' Mobile Adoption Test
Search & Performance Insider, Gord Hotchkiss - Thursday, July 14, 2011
The time to get serious about mobile is here. I say th ...
- What's So Interesting About Google, Anyway?
Search & Performance Insider, Gord Hotchkiss - Thursday, July 7, 2011
I just received my review copy of "I'm Feeling Lucky, The Confessio ...
- Each Day Is A Gift
Search & Performance Insider, Gord Hotchkiss - Thursday, June 30, 2011
I'm struggling with the onslaught of time. Maybe it's the fact th ...
- The Vancouver Riot Social Media Backlash: Justice Or Revenge?
Search & Performance Insider, Gord Hotchkiss - Thursday, June 23, 2011
In the 25 years I've lived here, I've never had to s ...
- We're Looking In The Wrong Place For Our Attribution Models
Search & Performance Insider, Gord Hotchkiss - Thursday, June 16, 2011
The online landscape is getting more complex. Speaking from a marketer's perspectiv ...
- Different Platforms, Different Ads
Search & Performance Insider, Gord Hotchkiss - Thursday, June 9, 2011
There's little argument that mobile's time has come. According to Google, mobi ...
- The Segmentation Of My Slime Trail
Search & Performance Insider, Gord Hotchkiss - Thursday, June 2, 2011
My connected life is starting to drop into distinct buckets. Now th ...