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Jack Feuer

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Articles by Jack All articles by Jack

  • Executive of the Year: Steve Farella, Assembly in Agency of the Year on 12/16/2014

    In a career that spans decades in chronological time but epochs in media buying and planning history, Steve Farella, chairman of MDC Partners' Assembly, has mastered the intricacies of his craft with a grace and infectious enthusiasm that belies how difficult it is to pull off what he's accomplished.

  • Agency of the Year, Best Creative: SapientNitro in OMMA Magazine on 01/09/2014

    If you want to experience firsthand how SapientNitro is different from other agencies, wait until you're thirsty, seek out one of their smile-activated vending machines, stand in front of it, and grin. You will be rewarded by a dispensed can of soda, so you literally drink in the difference.

  • Online All Star: Michael Donnelly in OMMA Magazine Supplement on 09/24/2013

    The best business decision MasterCard Senior Vice President and Group Head of Global Digital Marketing Michael Donnelly ever made, he says, was "doubling down" on digital marketing as a career specialty.

  • Independent Media Services: Horizon Media in Media Magazine on 01/10/2012

    Not many media agency chief executives would have the self-confidence to star in a funny online video celebrating the win of an "intriguing person" award and, perfectly deadpan, introduce his "partner," Little Bill, an action figure version of himself in matching grey suit and red tie. And few would honor a photographer's request to stand on a conference room table, immaculate in formal business suit, for a shoot celebrating an Agency of the Year award. Hard to imagine any other media head doing either of those things. Irwin Gotlieb? Seriously. Laura Desmond? Surely not. But Horizon Media Founder, president and CEO Bill Koenigsberg did. Still, the whimsy is buttressed by substantive industry thought leadership. Koenigsberg also serves as Chairman of the 4A's influential Media Policy Committee and Horizon is usually among the first adopters of new communications theories and practices. The head of the largest independent media services agency in the world never worries about what his shareholders will say. He doesn't have any.

  • Creative: Starcom USA in Media Magazine on 01/10/2012

    Starcom USA has historically been the media agency other American media agencies want to be. There's that famous Midwestern buttoned-downess. That constant success in reviews. The deep and talented bench that makes management succession seem almost effortless. The industry leadership. The ongoing awards and honors. Its campaigns are always state-of-the-industry, its metrics always a step ahead. But none of those elements are the shop's secret sauce. The real difference maker is that Starcom USA has, if you will, a creative impulse. The Publicis unit brings a unique drive to the media space, a restless urge to innovate, to explore, to experiment. Every shop has had to rethink itself, but even before digital changed everything, Starcom was constantly tinkering with its processes and structures, looking for new ways to define its mission and its team and to deliver for its clients.

  • MEDIA's Agency of the Year 2010: Supplier: Facebook  in Media Magazine on 01/05/2011

    Do we really have to tell you why Facebook is MEDIA Magazine's 2010 Media Supplier of the Year? Perhaps we should let some of our "friends" explain it.

    "Facebook is an uber portal," declares Dave Marsey, senior vice president/media director at Digitas Chicago. "It's the first place we go to in the morning and the last place we go to before we go to bed."

  • MEDIA's Agency of the Year 2010: Client: Pepsi  in Media Magazine on 01/05/2011

    Britney's belly didn't make it to the Big Game, but because she didn't, down in Hattiesburg, Miss., Homes of Hope for Children, Inc. is building a safe haven for kids.

  • Agency of the Year 2009: Independent Agency of the Year: U.S. International Media in Media Magazine on 05/11/2010

    Perhaps Thomas Wolfe couldn't go home again, but Dennis Holt sure did. The founder of Western International Media sold his legendary Los Angeles media shop, which technically wasn't the first independent media agency but effectively created the category, to Interpublic in 1994. At the time, it boasted clients like the Walt Disney Co. and Home Depot and was the largest buyer of TV, radio, outdoor and multicultural media in the United States.

  • Agency of the Year 2009: Holding Company of the Year: Mediabrands in Media Magazine on 01/06/2010

    Calling Mediabrand's year kind of successful is like calling Super Bowl ads kind of pricey. It took Sherman longer to march through the Confederacy than it took for Interpublic's reimagined media services operating unit to rise from dormant to dominating.

  • Media X: Cruel To Be Kind in MediaDailyNews on 11/24/2009

    At the 11th hour of this short-lived but proudly caustic column, I can finally say that American marketing doesn't suck with a straight face.

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