JIM MESKAUSKAS

Jim Meskauskas is vice president and director of online media at ICON International. (jmeskauskas@icon-intl.com)

  • The Biz: A Paean to Print
    Every week, my wife complains about a few unread magazines lying around ...
  • The Biz: Play Russian Roulette
    I don't care what part of the media business you're in - ...
  • The Biz: A Rational View of Value
    The idea of auction marketplaces for media has grown in popularity over ...
  • The Biz: The Slippery Slope of Choice
    A lot has been said in recent years about the rise of ...
  • The Biz: Where Science Can't Go
    With the advent of the internet and its acceptance as a mainstream ...
  • Column: The Biz -- People Who Need People
    The media business is a great one to be in these days. ...
  • Measure for Measure: Engagement
    It's a word heard regularly in the halls of media and ad ...
  • Being There
    The idea of consuming media in public isn't entirely new. People have ...
  • Tearing Up the Torrent
    I have friends who've been talking about BitTorrent for months. Some are ...
  • Online Is No Longer "New Media"
    You heard it here first, kids. Online is no longer new media. ...
  • Advertising - It's in the Game!
    Apparently, advertising in video games has finally arrived. The story of in-game ...
  • Like Two Peas in a Podcast
    Eighteen months ago, if I'd asked you what an iPod is, like ...
  • The Argument for P2P
    Peer-to-peer computing has become the coolest application in the Internet Age since ...
  • Search, a New Media Darling
    Starting Monday afternoon and going well into Tuesday morning, the wires were ...
  • Remember the People
    Last week I wrote about the possibility that the cookie - or, ...
  • Cookie Monster
    The cookie has been a subject of debate from the moment of ...
  • Media Fiefdoms
    For a long time, media folks were not terribly public when it ...
  • A Little Mis-Behavin'
    In last week's column, I wrote about how behavioral targeting has become ...
  • Ain't Mis-Behavin'
    There was a time, not too far in the past, when behavioral ...
  • It's About.com Time...
    Remember the Mining Company? Their logo was a little pick-axe, and their ...
  • Buying Quality Time
    Last week I was going through the barrage of e-mail newsletters I ...
  • Real Surround Sound Marketing: Convergence Is Here
    The media landscape has long been a diverse environment of cracked earth, ...
  • Rich Media Is Not the Story; Broadband Is
    It was reported in eMarketer's "Portal Update: 2005" this week that the ...
  • Eyes Bigger Than Stomachs: Data Glut
    Last year the mainstream advertising industry trained its eye on accountability. ...
  • Little Blog Blue, Come Blow Your Horn
    This week it was reported by press covering this marvelous industry and ...
  • Playing Cassandra at Year's End
    I always hated feeling like an outsider; but from childhood on through ...
  • Does Clout Exist?
    Earlier this week it was announced that Nestle was going to consolidate ...
  • Suggestions for a Simpler Life: How to Ease the Pain of Planning
    It's that time of year again, when senior level agency personnel and ...
  • Advertisers vs. Advertising: The Conflict Between Client and Agency
    This week Forbes.com and the advertising agency Euro RSCG Worldwide released a ...
  • Tyranny of the Minority?
    My colleague, Tom Hespos, kicked up a little dirt this week in ...