- Tribune Puts Itself On The Block
Publishers Daily, Joe Mandese - Monday, February 29, 2016
Storied media company Tribune Media Co. this morning announced that its boa ...
- Secrets Of A Not-So-Secret Society
RTBlog, Joe Mandese - Monday, February 29, 2016
In my opinion, what is truly needed to organize the morass ...
- Snapchat Snaps Nielsen For 3V Ad Ratings
Mobile Marketing Daily, Joe Mandese - Thursday, February 25, 2016
Nielsen Wednesday said its Digital Ad Ratings have been selected by Snapch ...
- Simon Named CEO Mindshare NA, Kinsella Out
MediaDailyNews, Joe Mandese - Wednesday, February 24, 2016
Colin Kinsella is out as part of a restructuring of Mindshare's Nor ...
- Mobile Uniques Spike On Valentine's Day
Real-Time Daily, Joe Mandese - Wednesday, February 24, 2016
Whether it had anything to do with Americans forgetting to put somethi ...
- Report: Time Inc. Weighing Yahoo Merger
Publishers Daily, Joe Mandese - Tuesday, February 23, 2016
Even as giant telecoms such as AT&T and Verizon are circling bi ...
- Market Volume Crashes In January, Posts Strongest Start Of A New Year Ever
MediaDailyNews, Joe Mandese - Monday, February 22, 2016
Following normal seasonal patterns, demand for advertising inventory crashed in January followi ...
- Agency Strikes New Kind Of Unwired Deal: Step Toward Local Broadcast Programmatic
Programmatic Insider, Joe Mandese - Thursday, February 18, 2016
In a precursor to a more programmatic solution, independent media services agen ...
- Paid, Owned, Bought & Sold: 'Earned' IPG Unit Golin Acquires Brooklyn Bros.
MediaDailyNews, Joe Mandese - Thursday, February 18, 2016
The Brooklyn Brothers, a fast-growing independent known for award-winning "paid" and "owne ...
- Obit: ISCI Creator, Voice Of First 'Sound Logo' David Webster Dole, Dead At 101
MAD, Joe Mandese - Friday, February 12, 2016
Long-time ad executive David Webster Dole, who was responsible for developing t ...
- Report: Pandora's On The Block
MediaDailyNews, Joe Mandese - Thursday, February 11, 2016
Shares of Pandora jumped in afternoon trading Thursday, after "The New Yo ...
- Analyst To National TV Ad Market: You're Not Dead, Yet
MediaDailyNews, Joe Mandese - Friday, February 12, 2016
In a sign that the national TV advertising marketplace may have mo ...
- OMD Remains Top Gunn, Bests Other Media Shops For 10th Consecutive Year
MediaDailyNews, Joe Mandese - Thursday, February 11, 2016
Omnicom's OMD once again ranked as the "most awarded" media agency, accordi ...
- Supply Of Mobile Uniques Spikes Super Sunday, Desktop Gets Sacked
Real-Time Daily, Joe Mandese - Wednesday, February 10, 2016
The backfield was in motion on Super Sunday as the supply ...
- Mirren's 'Simply Put' Highest-Rated Super Bowl Spot
MediaDailyNews, Joe Mandese - Tuesday, February 9, 2016
The highest-rated commercial moment of Super Bowl 50 went not to Mounta ...
- Verizon Confirms It Is Weighing Yahoo Bid
MediaDailyNews, Joe Mandese - Monday, February 8, 2016
Less than a year after it agreed to acquire AOL for $4 ...
- Agency Strikes New Kind Of Unwired Deal, A Step Toward Local Broadcast Programmatic
MediaDailyNews, Joe Mandese - Thursday, February 4, 2016
In a precursor to a more programmatic solution, independent media services agen ...
- 'Call Me Caitlyn' Named Magazine Cover Of The Year
Publishers Daily, Joe Mandese - Wednesday, February 3, 2016
Vanity Fair's July "Call Me Caitlyn" cover featuring Caitlyn Jenner was nam ...
- Programmatic Prices Increase Despite Rise In Volume, Market Concentrates Around 'Quality' Supply
Real-Time Daily, Joe Mandese - Wednesday, February 3, 2016
The programmatic media-trading marketplace ended 2015 by accelerating its "flight to qualit ...
- comScore Readying 'Total Home Panel,' Will Measure Up To A Dozen Devices Per Home
MediaDailyNews, Joe Mandese - Monday, February 1, 2016
On the heels of its acquisition of Rentrak, comScore is preparing ...
- Device Attributor Tapad Acquired By Norwegian Telecom Giant Telenor, Will Expand Footprint
Mobile Marketing Daily, Joe Mandese - Monday, February 1, 2016
Tapad, a New York-based ad tech firm specializing in cross-device attribution, Frid ...