- Crayola Moves Beyond Crayons, Into Digital
Marketing Daily, Karl Greenberg - Thursday, December 9, 2010
Crayola, a privately held division of Hallmark, has been redefining itself sin ...
- Honda Launches Naughty-Or-Nice App On Facebook
Marketing Daily, Karl Greenberg - Thursday, December 9, 2010
Honda has launched a Facebook extension of its new "Happy Honda Day ...
- J.D. Power: Ford And Honda Win Loyalty With Fun
Raw, Karl Greenberg - Thursday, December 9, 2010
Forget resale value, new-vehicle owners say fun cars and trucks is wh ...
- More On Kia's Big Optima Push...
Raw, Karl Greenberg - Thursday, December 9, 2010
Forgot to mention, this spot will also run in the Super Bow ...
- Kia Evokes Unicorns For Optima - Largest Campaign Ever
Raw, Karl Greenberg - Thursday, December 9, 2010
Kia Motors America is launching its largest campaign ever in the U. ...
- Tim Hortons Signs Title Sponsorship Of NHL Heritage Classic
Raw, Karl Greenberg - Thursday, December 9, 2010
Quick-serve restaurant Tim Hortons has signed on as the title sponsor ...
- Chevrolet To Back Army-Navy Football Game In 3-Year Deal
Raw, Karl Greenberg - Thursday, December 9, 2010
Chevrolet will be official vehicle of the Army-Navy football game. The de ...
- Final Five: Foxwoods Gets Exclusive At MSG
Marketing Daily, Karl Greenberg - Wednesday, December 8, 2010
Besides arena signage, in-game promotions and features, and outdoor visibility on t ...
- Q&A With Pepsi: Immersion Is Key To Digital Savvy
Marketing Daily, Karl Greenberg - Tuesday, December 7, 2010
Says B. Bonin Bough, Pepsi's director of social media: "For the la ...
- Cars.com And Actor Joey Lawrence Compare Cars
Raw, Karl Greenberg - Wednesday, December 8, 2010
Cars.com an online buying and selling platform has signed Joey Lawrence, st ...
- Jeep Reads The Weather In UK Effort
Marketing Daily, Karl Greenberg - Monday, December 6, 2010
The campaign, promoting (perhaps ironically) Jeep Patriot, embeds a real-time weather fee ...
- The Russians Are Here And The Nets Are Coming!
Marketing Daily, Karl Greenberg - Monday, December 6, 2010
Fred Mangione, SVP of ticket sales and marketing for the Nets, tel ...
- Suzuki Brings Virtual Racing Game To iPad
Marketing Daily, Karl Greenberg - Friday, December 3, 2010
Jeff Holland, who runs social media programs for the Brea, Calif.-based Americ ...
- JWT On '11: Watch For People 'Checking Out'
Marketing Daily, Karl Greenberg - Friday, December 3, 2010
The firm's sixth annual trend report says that while technology is becomi ...
- Porsche Gets 'Decoded' In History Partnership
Marketing Daily, Karl Greenberg - Thursday, December 2, 2010
The partnership also gives Porsche a History-produced miniseries comprising 60-second vignettes call ...
- In Recovery: Incentives Drop, But Not For Toyota
Marketing Daily, Karl Greenberg - Thursday, December 2, 2010
"They are already offering competitive leases, 0% APR for 15 months a ...
- PediaCare Aims To Grab Share In Kids' Market
Marketing Daily, Karl Greenberg - Wednesday, December 1, 2010
The campaign for PediaCare, which was developed by Portland, Maine-based Via Grou ...
- Vroom! Incentives, Demand Drive Big Sales Gains
Marketing Daily, Karl Greenberg - Wednesday, December 1, 2010
Ford reported a 24% increase over last November for its Ford, Linco ...
- Clear Channel Airports Take To The Rails
MediaDailyNews, Karl Greenberg - Wednesday, December 1, 2010
Clear Channel Airports has begun experimenting with out-of-home marketer AdRail USA ...
- Pepto-Bismol Says Eat Up
Raw, Karl Greenberg - Wednesday, December 1, 2010
Pepto-Bismol has tapped actor Ken Jeong for a national TV spot a ...