- Pax Reinvents Itself As Hipper, Yet Still 'Family-Friendly' Network
MediaDailyNews, Paul Gough - Tuesday, May 11, 2004
With the help of a consulting contract from NBC and using ...
- Pax TV Upfront Focuses On Original Programming, Edgier But Still Family-Friendly
MediaDailyNews, Paul Gough - Monday, May 10, 2004
When Pax TV holds its upfront presentation tonight, it will bring for ...
- Hallmark Channel Scores Big With Reduced-Clutter, Single-Advertiser Original Movies
MediaDailyNews, Paul Gough - Monday, May 10, 2004
Last month, Hallmark debuted a new type of advertising sales opportunity wrapp ...
- 'Martha Stewart' Will Keep On Living, But Omnimedia Downplays Name
MediaDailyNews, Paul Gough - Friday, May 7, 2004
Its founder may be on her way to prison, but Martha Stewa ...
- Financial Focus: Interpublic Group
MediaDailyNews, Paul Gough - Sunday, May 9, 2004
Interpublic Group of Cos. loss rose in the first quarter as ...
- Murdoch: We're Adding To Fox Cable Stable -- And He May Mean Business
MediaDailyNews, Paul Gough - Friday, May 7, 2004
Fox's long-awaited new entry into the ranks of cable channels will appe ...
- If You're Reading This Now, Chances Are You'll Be Watching Syndication Tonight
MediaDailyNews, Paul Gough - Thursday, May 6, 2004
Syndication owns Friday. That's a message the Syndicated Network Television Association (SNTA ...
- Buyers, Celebrities Take Center Stage During MTV Upfront Pitch
MediaDailyNews, Paul Gough - Thursday, May 6, 2004
MTV Networks had a target demographic fixed in mind last night duri ...
- Q1 Revenues Fall At Publicis, Media Units Contribute Most New Business
MediaDailyNews, Paul Gough - Thursday, May 6, 2004
First-quarter revenues fell at Publicis Groupe SA, as the Paris-based advertising holdi ...
- 'Survivor' Exec Flees CBS For NBC
MediaDailyNews, Paul Gough - Thursday, May 6, 2004
The program executive responsible for CBS landing "Survivor" has jumped ship ...
- MTV Nets Plan A Broadside, Combine Reach To Rival Broadcast
MediaDailyNews, Paul Gough - Tuesday, May 4, 2004
MTV Networks, which helped define narrowcasting with niche cable channels like MT ...
- The Research Pitch: Between 18 And 34 Reasons To Buy MTV
MediaDailyNews, Paul Gough - Tuesday, May 4, 2004
At its upfront presentation tonight, MTV Networks is expected to reveal n ...
- On The Upfront Front, Players Feeling More Up Than Affront
MediaDailyNews, Paul Gough - Tuesday, May 4, 2004
The ad industry's first public gathering following last week's Network Upfront Discussi ...
- NUDG Post-Mortem Reveals Mixed Reactions Over Need, Method Of Upfront Reform
MediaDailyNews, Paul Gough - Monday, May 3, 2004
To paraphrase Shakespeare, the fault may not be with the upfront, b ...
- Financial Focus: Advertising Agency Holding Companies
MediaDailyNews, Paul Gough - Sunday, May 2, 2004
Revenue growth was strong at WPP Group PLC, with revenues up ...
- Meeting Fails To Nudge Buyers, Sellers To Make Upfront Changes
MediaDailyNews, Paul Gough - Friday, April 30, 2004
The first-ever industry-wide meeting to resolve a litany of vexing upfront sal ...
- Advertisers, Agencies: Cable Nets Likely To Benefit From Upfront Share Shift
MediaDailyNews, Paul Gough - Friday, April 30, 2004
Cable networks are likely to see an increase in upfront ad spendi ...
- Despite Madison Avenue's NUDG, NBC Declines To Budge, Passes On Upfront Talks
MediaDailyNews, Paul Gough - Thursday, April 29, 2004
When advertisers, agencies and networks meet in Manhattan today to discuss potenti ...
- Comcast Bids Magic Kingdom Bid Farewell
MediaDailyNews, Paul Gough - Wednesday, April 28, 2004
Ninety days after it surprised the media industry with a bid f ...
- Omnicom Reports Strong Start To 2004
MediaDailyNews, Paul Gough - Tuesday, April 27, 2004
Omnicom kicked off the new year among the advertising holding companies wi ...
- Newspaper Advertising Revenues Show Continued Strength, Hit High Point in March
MediaDailyNews, Paul Gough - Monday, April 26, 2004
March 2003 might have been like a lamb for many newspapers, b ...
- Financial Focus: Radio Rebound
MediaDailyNews, Paul Gough - Sunday, April 25, 2004
Things seem to be picking up in radio, according to a tra ...
- Viacom Sends Another Upfront Signal, Tells Wall Street It's Feeling Bullish
MediaDailyNews, Paul Gough - Thursday, April 22, 2004
A little more than a week after CBS chief Leslie Moonves voic ...
- 'Super' Station Reveals Alter Ego: Funny Channel, TBS Goes For Laughs
MediaDailyNews, Paul Gough - Friday, April 23, 2004
TBS wants to laugh its way to the upfront bank. The Turn ...
- Consumers Respond Favorably To Product Placement Of Brands In TV, Movies
MediaDailyNews, Paul Gough - Wednesday, April 21, 2004
About half of consumers surveyed say they've noticed brands involved in produ ...
- Weathermen: You Don't Need Local Cable To Know Which Way Ads Can Be Addressed
MediaDailyNews, Paul Gough - Wednesday, April 21, 2004
Everyone complains about the paucity of addressable national TV advertising, but ...
- Arbitron: Portable Meter Tests Poised To End, No Nielsen Venture In Sight
MediaDailyNews, Paul Gough - Wednesday, April 21, 2004
Arbitron and its erstwhile portable people meter partner Nielsen Media Research wi ...
- Fox Unveils Aggressive Summer Slate, Will Premiere Six Series In June
MediaDailyNews, Paul Gough - Monday, April 19, 2004
Emboldened by the success of "American Idol" two years ago and "T ...
- Hispanics Consume Media In Both Spanish And English, Study Finds
MediaDailyNews, Paul Gough - Monday, April 19, 2004
Adding data to the controversy over in which language Hispanics use ...
- CBS Rewrites Product Script, Allows Placements In Scripted Series
MediaDailyNews, Paul Gough - Sunday, April 18, 2004
Long a holdout in product placement on all but reality programming a ...