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Rich Routman

Member since June 2015 Contact Rich

  • Global CRO Perform Media
  • New York New York
  • 10024 USA

Rich Routman is currently Chief Revenue Officer of Perform Media, a PERFORM Group company, and the world’s largest digital sports content and media group, reaching an audience in excess of 200 million sports fans each month and over 36 million social media followers worldwide. Perform Media is a digital-first leader that owns and operates one of the most iconic sports media brands in the U.S., Sporting News; the world’s largest digital soccer brand, Goal.com; and an additional 12 digital platforms covering all major sports in 18 languages across over 35 countries. In this role, Routman leads the company's global brand and media agency engagement efforts and provides strategic direction in the development and distribution of the company’s owned or controlled media assets worldwide.

Articles by Rich All articles by Rich

  • Is Programmatic Creating -- Or Killing -- Jobs? in RTB Insider on 06/15/2015

    The transition to programmatic, despite moves by companies such as Demand Media in eliminating direct sales, is initially creating more jobs. The fear among the seller marketplace that programmatic would eventually eliminate the need for digital salespeople has not come to fruition (yet!). In fact, the industry has had to get smarter and more structured to handle this growing momentum - and so new jobs are being created throughout the ecosystem.

  • Best Video Strategy: TV Replacement Or TV Amplification? in Video Insider on 04/23/2014

    While some advertisers are now pursuing a video-neutral advertising strategy, in which all video impressions carry similar value, most of the incremental dollars shifting to digital video remain bucketed in either TV replacement or TV amplification. Let's examine the latest research available on each approach to try to draw some conclusions on the most relevant strategy.

  • The Year Of Sports Video in Video Insider on 02/19/2014

    Once every four years, it arrives: the Year of Sports Video. A year when the Super Bowl, World Cup and the Olympics all fall in the first seven months of the year. These tentpole sports video events, while each considered iconic on its own, share the 2014 main stage and may in some cases share budgets, given both timing and resource alignment.

  • How The Unlinking Of Video Rights Will Affect Video Scale in Video Insider on 10/22/2013

    While it's common for content rights-holders, specifically in sports and lifestyle, to link their digital video rights to their broader television negotiations, this linking is having a meaningful impact on the opportunity to unlock scale through premium digital video assets. For years, media properties have been "warehousing" content, as it has always been more beneficial to both their subscription and advertising businesses to provide access only to premier content through the owned and operated channels.

  • What's Next: Consolidation Or More Proliferation In Digital Video? in Video Insider on 09/12/2013

    The growth of digital video has not only given rise to many new businesses and business models, but has even created new verticals. And while the traditional cross-platform video sellers still reign supreme, the market is becoming wide and deep enough to support a variety of approaches. The question is, will the great diversity in video offerings eventually lead to an industry-wide consolidation?

  • Content, Context Or Audience? in Video Insider on 08/08/2013

    As time spent on digital platforms, with a focus on video, begins to surpass time spent on television, what's the best sell-side and buy-side approach? Content, context and audience all carry some value in the assessment of digital video opportunities, but much like measuring television, captive audience is still the most reliable valuation metric.

  • Specialized Exchanges Fill The Holes In Video RTB in Video Insider on 03/13/2013

    DSPs have increased their commitment to video, but so far there has been very little insight into an impression beyond an audience profile and a general content category. This lack of insight presents a challenge to both buyers and publishers, lending momentum to the rise of private, transparent content-focused exchanges, where publishers can control access and create clear, standardized business rules.

  • Will YouTube's Subscription Push Kill Cable? in Video Insider on 02/19/2013

    YouTube, Google's all-powerful streaming video giant, has plans that will soon dramatically change how consumers access some video. According to reports, YouTube is preparing to push paid subscriptions for some of its partner channels later this year. It's not particularly surprising, and in the age of cord-cutters and slowly shrinking cable subscribers, it's not even all that revolutionary. Still, YouTube's decision to charge subscribers will start a ripple that could very well turn into big waves for online and traditional content owners.

  • The Ad Opportunities In Long-Form Video in Video Insider on 02/06/2013

    According to comScore, nearly 85% of the U.S. Internet audience watches approximately 40 billion content videos monthly. That sounds like a big audience worthy of major advertising dollars. Upon closer look, the average video length consumed by this audience remains between five and six minutes, and has stuck within that range for the past few months. This shows that online video is still dominated by short-form clips, much to the detriment of marketers and the ad industry. Short-form is great for pre-roll, but not for pulling in TV-like budgets from major brands. That will largely come from long-form content.

  • CES Grows More Important To Digital Video Ad Community in Video Insider on 01/09/2013

    What's the biggest yearly event for digital advertising? In digital video, most people will say it's the Newfronts. For the creative minds, it's Cannes. Advertising Week and Internet Week will more than likely get a mention here or there. But there's one show that likely won't get a lot of votes, yet may soon overshadow all of the aforementioned events in importance to the digital video ad community: CES.

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