Sara Sisenwein
Member since August 2006Contact Sara- Associate Media Director The Integer Group
- 7245 W Alaska Dr
- Lakewood Colorado
- 80226 USA
Articles by Sara All articles by Sara
- Battle Of The Ages: The Digital vs.Traditional Media Debate in
MAD on
05/18/2015
Millennials argue that as tablet and smartphone adoption continues to grow, fewer consumers are accessing traditional media at all. Additionally, digital advertisements can provide metrics that clearly and quickly demonstrate the efficacy of a particular campaign. Baby Boomers and Gen Xers argue that the reach and impact of traditional media trumps digital. Who's right?
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