Liz Valentine co-founded Swift with a singular vision: to create the agency she always dreamed of hiring as a client. She has forged a new model in the industry, empowering clients with effective, results-driven digital marketing solutions while preserving a sane work-life balance and an inspiring office atmosphere for employees.
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- Don't Sacrifice Your Agency Culture For Profit in
MAD on
10/05/2015
There's room for both. Aiming for maximum profit comes at a cost to culture. When setting an annual profit margin target, dial it down a bit and set aside a healthy budget for employee perks.
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