Rachel Clayton
Member since September 2016Contact Rachel- VP Insights, Analytics, Content and Marketing CoxReps, Gamut
- New York New York
- 10017 USA
Rachel Clayton is VP Insights, Analytics, Programming and Marketing for Cox Media Group's CoxReps and Gamut.
Articles by Rachel All articles by Rachel
- Are Your Targeting Objectives Sabotaging Your Business Objectives? in
Supply-Side Insider on
09/28/2016
Today's marketers have a myriad of data and technology tools to use in their quest to target and engage with individual consumers. Between these tools and programmatic buying technology, any brand can now create what can appear to be a foolproof digital advertising plan. But sometimes, having niche targeting as a primary objective is at an advertiser's peril.
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