Diana Gonimah
Member since September 2016Contact Diana- Senior Content Strategist SocialCode
- LinkedIn: https://www.linkedin.com/in/dgonimah
- Twitter: @dgonimah
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- Reaching Generation Z in
Engage:Teens on
09/27/2016
With lower attention spans and higher media exposure, brands will need to cut through the clutter to draw Gen Z's to their ads. (Generation Z, also known as "post-Millennials," commonly refers to the cohort of individuals born after 1996.) Marketers might need to refresh their ads more frequently for this group than any other generation. To get their attention, marketers can also attach their ads to exclusive content preview clips for new movies or game highlights from major sporting events.
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