George Carey is the founder and CEO of The Family Room, a strategic research and brand consultancy focused on studying the evolving emotional landscape of youth, moms, and dads and creating consumer engagement strategies that speak to the family heart, not just its head. At the heart of The Family Room's work in this area is its Millennial Family Passion Point™ Study, a ten-year global exploration of the core hopes, fears, dreams, and aspiration families are most focused on today. With this in hand, George and his team at The Family Room help clients ranging from Disney to SC Johnson to McDonald’s understand the hidden emotional drivers that define their consumers, govern their categories, and connect with their brands. A TED speaker and sought-after expert by the Wall Street Journal, New York Times, and the marketing trades, George is a firm believer that the greatest family marketing miracles invariably come from HUMAN insights, not CATEGORY insights. Finding these human insights in the global family landscape and turning them into compelling brand stories that elevate their role in modern families’ lives is George's life's work.