- Solution-Oriented Selling: Listen First, Speak Second
Online Spin, Cory Treffiletti - Wednesday, May 25, 2011
There are many kinds of salespeople in marketing. Some are more successf ...
- What Lollapalooza Can Teach Us About Marketing
Online Spin, Cory Treffiletti - Wednesday, May 18, 2011
One-to-one marketing doesn't work, and we should probably stop pretending that ...
- An Ode To The Thrill Of Victory & The Agony Of Defeat
Online Spin, Cory Treffiletti - Wednesday, May 11, 2011
I was reading an article in Sports Illustrated that reminded me th ...
- WWCD: Launching A New Advertising Technology Company
Online Spin, Cory Treffiletti - Wednesday, May 4, 2011
Lots of new technology companies launch in advertising every month. There a ...
- WWCD: If I Were... Creating & Marketing A New Industry Conference
Online Spin, Cory Treffiletti - Wednesday, April 27, 2011
There are lots of really great conferences in our business, loaded ...
- WWCD: If I Were... Marketing A New-Media Publishing Company
Online Spin, Cory Treffiletti - Wednesday, April 20, 2011
Recently I was sitting and thinking a lot about how I'd ...
- What's In A Name?
Online Spin, Cory Treffiletti - Wednesday, April 13, 2011
In my business, we work with a lot of start-up companies, ...
- Lessons From A Week Without The Interwebs
Online Spin, Cory Treffiletti - Wednesday, April 6, 2011
Wow. I wasn't sure that I'd be able to do it, b ...
- The Shift Toward Paid Content Online
Online Spin, Cory Treffiletti - Wednesday, March 30, 2011
For the last 17 years, the Web has been driven by advertisi ...
- March Madness, 'Technology Style'
Online Spin, Cory Treffiletti - Wednesday, March 23, 2011
Welcome to one of my favorite times of the year: March Madnes ...
- Is Search Dead?
Online Spin, Cory Treffiletti - Wednesday, March 16, 2011
Is search dead? From a business perspective, the obvious answer is n ...
- I Love Click Rates!
Online Spin, Cory Treffiletti - Wednesday, March 9, 2011
I love click rates! I bet that got your attention, didn't i ...
- Dear Marketers: Start Playing (In) Games
Online Spin, Cory Treffiletti - Wednesday, March 2, 2011
Saturday morning I had a very interesting discussion on the future ...
- How To Prepare For The 'Money Ball' Era Of Marketing
Online Spin, Cory Treffiletti - Wednesday, February 23, 2011
On Feb. 20, 2002, I wrote my first column for the Wednesd ...
- If It Looks Like A Bubble, And Smells Like a Bubble...?
Online Spin, Cory Treffiletti - Wednesday, February 16, 2011
We're now well into 2011, and it's starting to look and sme ...
- The Etiquette Of A (Mature) 17-Year-Old
Online Spin, Cory Treffiletti - Wednesday, February 9, 2011
Can you believe the Internet advertising business is 17 years old? Wh ...
- When Did AOR Become A Four-Letter Word?
Online Spin, Cory Treffiletti - Wednesday, February 2, 2011
Have you noticed the average tenure for an ad agency relationship ...
- The Holding Companies Will Be Launching Sales Rep Firms Within 2 Years
Online Spin, Cory Treffiletti - Wednesday, January 26, 2011
Here's a crazy idea to think about: What if the large agen ...
- What's Happened To The VCs?
Online Spin, Cory Treffiletti - Wednesday, January 19, 2011
I recently read a report that broke down the trends in ventu ...
- The Future Looks Good -- But What Does It Really Look Like?
Online Spin, Cory Treffiletti - Wednesday, January 12, 2011
Wow! Every day I read through my Twitter feed and see anoth ...
- The Power Of Personal Integrity
Online Spin, Cory Treffiletti - Wednesday, January 5, 2011
The most important thing I ever learned I learned in kindergarten: Tre ...