Casey Soulies
Member since May 2023- Digital Media The Shipyard
- 95811 USA
Casey leads the strategic direction and drives the growth of all digital platforms for The Shipyard. His data-first mindset fuels his ability to weave consumer insights, market intelligence and media savvy into hard-hitting strategic plans – then working with the data and analytics to further boost performance. Casey foresees the future trends that will shape the digital landscape. He uses that skill to develop and execute transformative digital strategies that help clients create results, gain competitive advantages and drive innovation with leading technology platforms. His expertise has proven successful for many clients including VSP Vision Care, JetSuiteX, Sutter Health, California Wine Institute, Visit California and many others.
Articles by Casey All articles by Casey
- How Marketers Can Shape Up, And Slim Down, With Measurement in
MAD on
02/02/2024
As the digital environment grows more complicated, brands must go beyond vanity metrics and prioritize KPIs that show real business results.
- How AI Will Harm The Search Sector Without Industry Standards in
MAD on
05/17/2023
AI-generated content has the potential to reproduce or amplify biased, misleading, or inaccurate information. The search industry must develop new strategies and standards for ensuring the quality and reliability of AI-generated content while addressing the ethical and legal implications.
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