• Content-Marketing Savvy On View In 'Bitter Southerner'
    Chuck Reece, co-founder of "The Bitter Southerner," site, possesses that rare combination of editorial integrity and content marketing savvy. Reece and his three partners (creative director Dave Whitling, social media guru Kyle Tibbs Jones, and insights & analytics guru Butler Raines) launched the down-home, content- and visually rich "Bitter Southerner a scant 18 months ago in Atlanta.
  • Oscars Stay On-Brand As TV's 'Ladies' Night'
    No TV brand screams "Ladies' Night" more than the Academy Awards. Television's biggest non-sporting event of the year, more than 60% of its audience has historically been female, and savvy advertisers know it.
  • Social Media Use Drives Mobile Game Success
    Before releasing her company's mobile game Seaboard just prior to Christmas, Blackflip Studios VP of Brand Marketing Sarah Ross knew she wanted to take an "integrated approach" for the launch. As Ross explains, the alchemy of launching a mobile game has many parallels to the film business. If you don't have a big opening weekend box office, your chances of having a smash hit "diminish significantly."
  • History Channel Gets A Youthful Sheen
    Late last year, when the History Channel started touting its mini-series, "Sons of Liberty," all over the place, from subways to movie theaters to Facebook, I thought, "What a perfect branding vehicle" for the network.
  • Squarespace, Jeff Bridges Dream Up Branding Spot
    The duo of Squarespace and Jeff Bridges have teamed up for a Super Bowl spot that will carry over into a multiplatform branding partnership where seemingly everyone wins, even thousands of kids who go to bed without enough to eat.
  • What To Do If Your Target Audience Hates You
    Sometimes the best way to grow your audience is to realize they hate you -- and show through your branding that you're exactly the opposite of who they think you are. For an illustrative lesson in how to turn hate into love through branding, let's go back into the "Wayback Machine" to 2003 to hear the tale of what AOL had to do to land a teen audience.
  • Netflix's 'House Of Cards' Raises Product Placement Stakes
    When "House of Cards" returns for a third season on Feb. 27, keep an eagle eye out for loads of native advertising. The award-wining series, like all Netflix originals, claims to be commercial-free -- but "House of Cards," is certainly helping pay for its hefty production price-tag (Netflix reportedly shelled out $100 million for the first two seasons) with liberal use of product placement.
  • YouTube's Untapped Potential: Why Do Brands Overlook Digital Celebs?
    I'm having trouble getting my brain around the fact that YouTube is nearly a decade old, we are soaring into the Golden Age of branded content, and still more hasn't been done to exploit this incredible platform's possibilities.
  • Five Ways To Fast-Track Your Mobile Content Marketing Strategy in 2015
    Marketers from companies of all sizes are working hard to create quality content at staggering rates. So the question remains: Why is none of this content in their apps? Here are five ways to fast-track your mobile content marketing strategy in 2015.
  • Esteemed Magazines Tarnish Their Brands
    Two iconic magazine brands have been badly battered over the last couple of weeks. The veracity of Rolling Stone's explosive piece about a gang rape at a frat house at the University of Virginia has been called into question. Meanwhile, at The New Republic, there's been a mass exodus of brand-name journos, miffed at rookie owner Chris Hughes, a Facebook co-founder, who pushed too hard to bring the 100-year-old mag into the digital present.
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