Now that the Federal Communications Commission has reclassified broadband as a utility, the agency is expected to issue regulations governing broadband users' privacy. It's not yet clear whether the FCC … Read the whole story
Banner ads failed to meet the needs of the sophisticated marketer. So when native advertising came along -- a technology that brought the prospect … Read the whole story
Google won't have to face a class-action lawsuit by parents who say they were wrongly billed for in-app purchases by their children, a federal … Read the whole story
Last week, an Amazon.com patent application surfaced, offering the world a glimpse into the future of in-store shopping. The filing described an intelligent, connected … Read the whole story
Sinclair Broadcast Group and Visible World will work on a programmatic system to aggregate impressions across Sinclair's 161 stations. The platform called Audience Network … Read the whole story
Consumer use of connected TVs is continuing to grow quickly. More than 22 million so-called smart TVs are now in broadband homes, a big … Read the whole story
Advertising technology revenue is set to grow over 300% by 2020 -- up from $30 billion in 2015 to $100 billion by 2020 -- … Read the whole story