"Liking" a company on social media -- or posting a photo of one of its products to Pinterest -- can be an endorsement, the Federal Trade Commission said today in … Read the whole story
In addition to providing insight into consumer attitudes and preferences, social media data can help businesses adjust their pricing to better reflect their value, … Read the whole story
As ads become more and more ubiquitous, and as advertisers become more and more sophisticated in the use of technology and big data to … Read the whole story
Verizon is backing ad company Turn's request that a privacy lawsuit involving "supercookies" should be sent to arbitration. If that request is granted, the … Read the whole story
Serving "the right ad, to the right person, at the right time" has become the industry mantra for the 21st century, with the underlying … Read the whole story
Time Inc., the world's largest publisher of magazines -- printed and otherwise -- has officially unveiled its new "paid content" strategy, which will effectively … Read the whole story