Television monitoring company TVEyes could face the same fate as the doomed Aereo, if the broadcast news networks get their way. TVEyes digitizes news programs and enables subscribers to its … Read the whole story
The shift Madison Avenue is making toward audience-targeting -- i.e., decoupling audiences from specific media and reaching them wherever and whenever, at least in … Read the whole story
Verizon has no right to involve itself in a class-action privacy lawsuit against Turn, consumers who are suing the ad tech company say. They're … Read the whole story
With Google confirming that the Google buy button is, in fact, imminent, the retail and advertising communities have responded with mixed emotions. Now, so … Read the whole story
Mobile data is providing unexpected insights into all sorts of aspects of human behavior -- and now you can add depressed moping to the … Read the whole story
Apple has announced an application programming interface (API) to deep link content within apps, making it searchable, through a proactive assistant as part of … Read the whole story
The Interactive Advertising Bureau today said its Tech Lab will take over management of the "Open Video Viewability" initiative, or OpenVV, a project focused … Read the whole story