Boosted by a multimillion-dollar ad campaign, Microsoft's decision to replace Hotmail with Outlook.com appears to be going as planned. Since the email service soft-launched … Read the whole story
Data is at the heart of any good email marketing program, so it wasn't a surprise to hear the topic on the minds of … Read the whole story
In fact, send a lot more emails. There, I said it. I feel better now. Read the whole story
New research from Forrester finds that when it comes to building loyalty, people respond more to the experience they have with the retailer than … Read the whole story
AMELIA ISLAND, Fla. – Rapleaf’s Cecily Jaros wondered what she had missed at the Email Insider Summit, gesting on Twitter: “I can't seem to … Read the whole story