AOL email subscribers represent an overabundance of donating power in the 2016 Presidential election, according to new data from marketing technology company Fluent. Read the whole story
This year has to be the one where consumers switch off ad blocking in return for advertisers acting more responsibly. Read the whole story
Email was the overwhelming favorite in a survey of 156 marketing professionals titled marketing director to CMO, with 79% of respondents saying email marketing … Read the whole story
Public opinion is changing -- and there is a whole new type of drinker out there waiting for the beer giants to serve them … Read the whole story
Yahoo has agreed to add new language to its privacy policy to settle allegations that it violates a California law by scanning emails for … Read the whole story
Pretty much anything you can imagine (and beyond) pops up at CES in Las Vegas each year. Coming this summer is now a small, … Read the whole story
Company CFO David Doft, speaking at an investor conference, told attendees the firm would focus on creative and analytics while being a "renter" of … Read the whole story
Demand-side platform Adform announced a partnership with video platform Dailymotion Exchange. One goal of the partnership is developing solutions to attract leading brand advertisers … Read the whole story
Allen & Gerritsen (A&G) is creating a new Engagement & Innovation practice that will be overseen by George Ward, who has been promoted to … Read the whole story