One quarter of emails in the United States don't reach their intended recipients, according to a Return Path report that shows year-over-year email deliverability … Read the whole story
Some 73% of the 632 marketers polled by Contently, a marketing company, admit to creating more content overall in 2015, but only 49% ranked … Read the whole story
Programmatic/ad tech company Rocket Fuel has hired a new chief marketing officer -- Eric Duerr. He has been the chief executive officer of Emphatic. … Read the whole story
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According to an Ascend2 survey of marketing, sales and business professionals around the world, 79% of whom are B2B-focused, the creation of relevant content … Read the whole story
COMMENTARYOpen ad management company Sizmek announced it now has desktop, mobile Web and in-app Media Rating Council accreditation (the only company with ad-serving functionality … Read the whole story
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You've probably seen the Internet meme that matches up two photos: a near-empty gym labeled "Your gym in December" and a crowd of thousands … Read the whole story
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Late last month, I wrote that one of the headlines we're certain to see in the trades in 2016 will be that "Marketing Tech … Read the whole story
