IBM announced Friday a cloud-based predictive platform that recommends product pricing and promotional discounts. Read the whole story
Email is the most popular channel for soliciting customer feedback, but response rates are a measly 2%, according to a recent study by mobile … Read the whole story
The Obama administration will budget nearly $4 billion over the next 10 years to steer driverless car technology on the road to viability, safety … Read the whole story
Another year end, another round of marketing-focused predictions for the year ahead. Promises of new technologies, better ROI, and, of course, more engagement with … Read the whole story
The beginning of 2016 hasn't been kind to investors in general, as the stock market tumbles amid concerns about the slowing economy in China … Read the whole story
The IAB sent an email refunding their registration fee, and rebuffed an email attempt to clarify why they were no longer on the list … Read the whole story