Email etiquette can have a direct impact on engagement, and a new study released Tuesday suggests that certain words are more likely to appear … Read the whole story
Today's email marketers are often responsible for cross-channel relationship marketing - and for good reason. Email marketers have long experience with leveraging first-party customer … Read the whole story
C-suite executives, marketers, and advertising teams, presents ways in which artificial intelligence (AI) can be used in marketing.t's crucial that marketers do not dismiss … Read the whole story
Email marketing remains the king of return on investment (ROI), according to an annual marketing census by digital marketing company Adestra and market research … Read the whole story
The campaign kicks off later this month, starting with high tea served on the sidewalk on Fifth Avenue, meant to entice shoppers inside, where … Read the whole story