The return of investment on email marketing skyrockets when marketers successfully leverage data to understand and market to consumers in a more holistic and … Read the whole story
Android users who made purchases from Google's app store are asking to proceed with a class-action against the company for allegedly disclosing their names … Read the whole story
Today's marketing increasingly requires cross channel synergies with technology, email, digital, and data specialists working together to improve the customer experience, according to panelists … Read the whole story
Universal ID -- a better iteration of email when it comes to one’s online identity -- is coming.Email, through using cookies, just isn’t enough … Read the whole story
Online video content is poised to explode over the next five years. Current projections from Cisco estimate that by 2019, 90% of all Internet … Read the whole story
There's creepy databased marketing practices and then there's really, really creepy databased marketing practices. And the difference most likely comes down to how the … Read the whole story
If you notice a subscriber begins interacting with your inbound email less, it's probably best to keep it to yourself and find another way … Read the whole story
Resends became popular a few years ago when marketers realized that sending the same exact email twice would get incremental opens, clicks, and even … Read the whole story