Emarsys has reeled in a $22.3 million investment from TPG Specialty Lending Europe (TSLE), the marketing software company announced on Monday. Read the whole story
While search marketers are justifiably focused on getting search traffic to their Web site, e-commerce shops and, through mobile, to physical locations, we shouldn't … Read the whole story
As long as there have been prescription treatments, a brand's salesforce has been the largest line item in its sales and marketing budget. Today, … Read the whole story
A new trade organization launched on Monday to help marketers tackle the unification of customer data into a single, holistic profile. The Customer Data … Read the whole story