If you don't have anniversaries to target individuals around or a timely upgrade or restocking offer, you're missing out on the biggest revenue earner … Read the whole story
A new study from GoDaddy analyzed the engagement rates of emails sent from its email marketing platform between November and December 2015, pinpointing Nov. … Read the whole story
We know from numerous studies that consumers use their phones while shopping in stores. For marketers, the obvious issue has always been about finding … Read the whole story
Facebook use is associated with longer lifespans, according to a new study of twelve million people, by researchers at the University of California at … Read the whole story
The Online Trust Alliance released its third annual Email Marketing & Unsubscribe Audit report Wednesday, revealing that nearly 6% of retailers are violating anti-spam … Read the whole story
Capturing consumer data without using it to personalize messages should become a "cardinal sin" because it alienates existing and potential customers and limits their … Read the whole story