I met recently with a client that's an email marketing veteran. The company does many things well with its high-volume retail email program. What … Read the whole story
Adobe unveiled plans to integrate Dreamweaver and Adobe Campaign on Wednesday, offering a sneak peek at the company's Adobe MAX creativity and design conference … Read the whole story
Capturing consumer data without using it to personalize messages should become a "cardinal sin" because it alienates existing and potential customers and limits their … Read the whole story
More and more we see articles popping up spelling out the end of influencer marketing, trashing the industry and undermining brands and influencers alike. … Read the whole story
Email security startup ValiMail has raised $12 million to help brands better authenticate their emails for higher deliverability and security. The Series A round … Read the whole story