As Cubs fans take to the streets to celebrate their team's first World Series victory parade in 108 years, brands are eager to capitalize … Read the whole story
While competitive intelligence is a critical part of running a business, many marketers don't have a system in place for competitive email tracking. Read the whole story
Inactive subscribers can negatively impact a campaign and email deliverability. Spencer Kollas, vice president of global deliverability at Experian Marketing Services, says brands should … Read the whole story
Atlas Informatics has built and released a search engine that reaches across social, email, and apps on devices from phones to computers to find … Read the whole story
Consumers anticipate they will do more of their shopping through online channels this year, but marketers need to understand the personal and the emotional … Read the whole story
Just one in five are making it easy for customers to unsubscribe. So lists may stay long, but is that a good thing when … Read the whole story
Trump rode the earned-media wave throughout the primary cycle and landed the Republican nomination with no apparent digital operation. This completely changed as the … Read the whole story