What's really interesting about this election period is the evolution of the use of media, advertising, consumer shifts and the sheer diversity in the … Read the whole story
It's a sad reflection of a lack of attention to the final click, but one in two click throughs will take shoppers to generic … Read the whole story
As the election comes to a close Tuesday, new data from data and email solutions provider Return Path and cognitive content marketing platform Persado … Read the whole story
Cloud marketing tech company Freespee announced Monday that it has secured EUR9.25 million, or $10.31 million, in Series B funding to power additional product … Read the whole story
When it opens its doors at 3 p.m. on Thanksgiving Day, it plans to greet each shopper with coupons worth $10, $100 or $500. … Read the whole story
For me, the story of the year remains the ANA/K2/Ebiquity review of U.S. media practices - especially how the industry has been completely impotent … Read the whole story