Marketing budgets in the U.S. and U.K. are expected to increase year-over-year for the third consecutive year, according to a report released Tuesday by … Read the whole story
Google's ongoing effort to rid the Internet of malicious sites filled with malware, unwanted software, phishing attacks and social engineering software has led the … Read the whole story
From spring 2017 on, marketers who transgress data and privacy laws will be held personally responsible through huge fines. The tide will turn in … Read the whole story
After 40 years of relentless advertising and a variety of slogans and creative advertising campaigns, data tells marketers that the differences between Coke and … Read the whole story
For brands looking to measure and increase ROI through social campaigns, remember the Two Ts: tracking and targeting. A campaign is only as good … Read the whole story
The right-wing media that always saw a clear path to the presidency for Donald Trump were right. Populist, divisive, anti-immigrant and nationalist political parties … Read the whole story