It's easy to be turned by the new kid on the block, but marketers have to remember an email list is their own, while … Read the whole story
Google and Microsoft are building artificial intelligence into their respective ad-creation tools and serving technologies that can tweak algorithms without human intervention in order … Read the whole story
Matt Annerino, EVP Marketing of U.S. Concerts for Live Nation, talked about emphasizing email as a strategy to cross-channel success at the MediaPost Email … Read the whole story
Online shoppers are 68% more likely to open a retailer's email during the holiday season than at any other time of year, according to … Read the whole story
Alphabet Chairman Eric Schmidt signed an agreement with the Cuban government Monday that will grant users on the island quicker access to branded content … Read the whole story
mParticle has developed a technology that allows marketers to pull customer data from all cloud services to integrate into campaigns. Read the whole story